Our Story
We started Uba with a mission to design the tools and information that can help people improve their health and wellness. We began this journey ourselves together with our customers and we strive to make our life routines easier, simpler and more instinctive to eat well, be active and stay healthy.
Our Guiding Principles
1. Build things we are proud of
For everything that we create, we ask ourselves - Is something that we would love to use ourselves? Would we share this with our friends and family? Are we proud of what we have put out in this world? If not, we would rather not build it, even if it can make us a lot of money. That simply won’t give us joy.
2. Do what's right
Sticking with our principles through thick and thin means being authentic and truthful with our customers, our partners and our team members. It means going after problems that really need a solution. It gives us a purpose to justify why Uba exists. It provides us with a moral compass when we need to make tough business decisions.
3. Stay conscious of our footprint
We realize that every product manufactured and shipped has an impact on our planet. We think twice before we make something new and we constantly check - Can we make it in a way that has minimum impact on the environment? Can we use natural materials where possible? Can we replenish what we are depleting? This helps us stay mindful of our footprint and own our responsibility.